Today, we’re thrilled to feature an exclusive interview with Megan Torres, a digital strategist, keynote speaker, and CMO of NovaGrowth Agency. Megan has helped over 300 startups scale their digital presence and is known for her bold, data-driven approach to growth marketing.
We sat down with Megan to talk about what’s next for digital marketing in 2025 — and how businesses can not only keep up but lead the way.
🚀 Q1: What’s the biggest shift you’ve seen in digital marketing over the past year?
Megan:
The biggest shift has been the rise of AI-powered personalization. In 2024, brands started using AI for content creation — but in 2025, we’re seeing AI used to truly understand customer behavior and deliver hyper-relevant messaging. It’s not just about automation anymore. It’s about intelligent connection.
🔍 Q2: What’s one common mistake businesses still make with their marketing?
Megan:
Chasing visibility instead of building trust. A lot of brands still focus on going viral rather than creating content that actually speaks to their audience. High engagement doesn’t mean much if it doesn’t drive loyalty or action. In 2025, consistency and authenticity will beat quick wins.
🧠 Q3: How do you balance creativity and data in your strategies?
Megan:
They have to work together. Creativity gets attention — data keeps it. We start every campaign with deep research, then use those insights to create bold, human content. If you’re only following the numbers, you risk sounding like everyone else. If you’re only being creative, you risk missing the mark.
📱 Q4: What platforms or channels are you most excited about right now?
Megan:
I’m really excited about the evolution of LinkedIn and YouTube Shorts. LinkedIn is becoming a true community space, not just a resume site. And YouTube Shorts is dominating in reach while still offering long-term search value — which is rare in the short-form world.
🔮 Q5: Final thoughts — what advice would you give to marketers in 2025?
Megan:
Invest in community. Platforms will change. Algorithms will evolve. But if you build a loyal audience who trusts you, they’ll follow you anywhere. Focus on value. Be human. And remember that the brands winning right now are the ones people genuinely like to hear from.
📝 About Megan Torres
- CMO of NovaGrowth Agency
- Speaker at GrowthHackers Conference & AdWorld
- Creator of the “Market With Meaning” newsletter
- Follow her on LinkedIn: @megantorresdigital
💬 Your Turn
What part of Megan’s insight resonated with you most? Drop your thoughts or questions in the comments below!
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