Taylor Swift’s Company Drops $13,000 on Giant Eras Tour Friendship Bracelet

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The Giant Friendship Bracelet

Swift’s company, Firefly Entertainment Inc., bought a massive inflatable friendship bracelet designed by Miami artist Shawn Kolodny. This colorful bracelet isn’t just any merch — it’s about 7 feet tall and 140 feet across, making it a truly eye-catching symbol. It first appeared at the Caesars Superdome in New Orleans and was later displayed at Lucas Oil Stadium in Indianapolis during the tour.

The Meaning Behind the Bracelet

Inspired by the lyric “So make the friendship bracelets” from Swift’s song “You’re On Your Own, Kid,” these bracelets have become an iconic part of the fan experience. Swift’s fans worldwide took to crafting and exchanging personalized friendship bracelets at her shows, fostering a unique sense of community.

By investing in this giant version, Taylor not only honors this fan tradition but also highlights how much the fan culture means to her.

What’s Next?

This grand gesture has sparked talk of an Eras Museum—a dedicated space where memorable artifacts from the tour, like this bracelet, could be displayed for fans to enjoy for years to come.

More Than Just a Purchase

Beyond the tour, Swift’s personal life has echoed the friendship bracelet trend. NFL star Travis Kelce gifted her a diamond bracelet engraved with their initials “TNT,” symbolizing their close bond and making headlines among fans.


Taylor Swift’s $13,000 friendship bracelet purchase is a vibrant reminder of the connection she shares with her fans and the power of music to build communities. What do you think about this bold statement piece? Would you visit an Eras Museum?