What’s Driving the Boycott?
The movement targets several issues:
- Tax Avoidance: Activists accuse McDonald’s of exploiting tax loopholes, paying less in taxes than many of its minimum wage workers earn.
- Labor Concerns: Despite record profits, critics say McDonald’s underpays its employees.
- Rollbacks on Diversity Initiatives: Following a 2023 Supreme Court ruling against affirmative action, McDonald’s ended several diversity, equity, and inclusion (DEI) programs for senior leadership and suppliers.
- Price Gouging: Allegations claim that the fast-food giant’s pricing unfairly impacts low-income consumers.
John Schwarz, who leads The People’s Union USA, stresses that the boycott is about holding corporations accountable, not just about the food itself.
How Has McDonald’s Responded?
In response, McDonald’s defended its commitment to community engagement, inclusion, and fair wages. The company highlighted its contributions to tax revenues and expressed disappointment over the boycott’s allegations.
Financial Impact and Wider Implications
McDonald’s recently reported a modest 2.5% increase in same-store sales in the U.S.—a significant slowdown compared to previous years—reflecting consumer caution amid inflation concerns. Internationally, the company faces additional challenges in some regions due to ongoing boycotts tied to political issues.
This boycott fits into a larger movement pressing for greater corporate responsibility. The People’s Union USA plans further actions in coming months, including a symbolic “blackout” on July 4 encouraging people to support small businesses instead of traditional celebrations.
What This Means for You
Whether you’re a McDonald’s fan or a concerned consumer, this movement is a reminder of the power of collective action. By choosing where and how to spend your money, you can influence corporate behavior and advocate for fairer, more ethical business practices.